Group Mentorship for Solopreneurs
PRIME
The only mentorship for solopreneurs where your Return on Life comes before your Return on Investment.
6 Weeks | Live Sessions | Focus Group
30 minutes. No commitment.
the solopreneur paradox
You wanted freedom.
Not a self-made cage.
Solopreneurs start for freedom. Most end up with self-employment.
✓ The Promise
You started a business to be free.
✓ Work you actually chose.
✓ A business that serves your life.
✓ Living entirely on your own terms.
× The Reality
You work more than most employees.
× The business stops when you stop.
× Revenue is up. Freedom is not.
× Trapped in the cage you built yourself.
how did we get here?
We mistook revenue for freedom.
We are convinced that if we billed enough, we'd be free.
If we scaled enough, we'd have time.
If we optimized enough, we'd finally make it.
The market kept selling us metrics. Nobody asked about life.
--- new metric ---
R.O.L. > R.O.I.
Return on Life is always greater than Return on Investment.
✓ R.O.L. — Return on Life
The metric that makes you free.
✓ Hours saved.
✓ Decision you don't have to make.
✓ The business working for you.
× R.O.I. — Return on Investment
The metric that keeps you trapped.
× No systems.
× No time.
× No life.
PRIME is built around one question
Does your business give you the life you started it for?
✓ R.O.L. — solopreneur
$1M/year
✓ Working 4 hours a day
× R.O.I. — solopreneur
$10M/year
× Working 14 hours a day
Optimize your life, not only your investment.
a holistic approach to business
ROL > ROI is not a philosophy.
It's a capability install.
Most solopreneurs don't lack information. They lack 3 specific capabilities.
The 3M Solopreneur System is the framework PRIME installs across every session.
Make hard calls and commit before the results show up.
The capability to operate under uncertainty without external validation.
Keep up with everything without burning yourself out
The capability that determines whether your business runs efficiently or runs you.
Make your work visible and trusted by your audience.
Positioning, differentiation, and a product ecosystem that converts.
Session 01
Who you are determines how your business runs
Before the session:
· Complete the Big 5 Personality Assessment
In session:
1) Psychometric Evaluation: Leverage your personality strengths to run your business.
2) Talent Profile: Leverage your natural talents to direct your business.
3) Decision & Commitment: Leverage the one mindset behind every solopreneur success story.
4) The 7 Non-Negotiables: 7 rules successful solopreneurs never break.
Session 02
Run your business without running yourself into the ground.
Before the session:
· Complete the 6R Routines of Balance Growth Lab.
· Complete the Chronobiology Assessment.
In session:
1) 6R Routines of Balance: Achieve peak productivity without burnout.
2) The Eisenhower Matrix: Get 4x more done with a 4-quadrant prioritization tool.
3) Chronobiology: Organize your day based on your biological productive cycle.
4) Finite vs infinite games: Expand what you're capable of to grow the business.
Session 03
How to scale your one-person business
Before the session:
· Complete Your Brand Story Growth Lab.
In session:
1) The 5 Levels of Awareness: Eugene Schwartz's customer journey for brand loyalty.
2) The Value-Added Pyramid: Michael Masterson's product ecosystem for multiple income streams.
3) The 5-stage Sales Funnel: Maximize conversions per product to lower CAC and increase LTV.
4) The 7-figure Sales Page: Maximize conversion per lead following 22 steps from copy to heatmaps.
Session 04
Install the 3M Solopreneur Operating System
Before the session:
· Complete the Ready, Fire, Aim Assessment.
In session:
1) Install the 5 Levels of Awareness in your customer journey.
2) Install the Value-Added Pyramid in your product ecosystem.
3) Install the 5-stage Sales Funnel in your sales architecture.
4) Install the 7-figure Sales Page in your first product.
Session 05
Brand Doctrine: Make your business visible and trusted
Before the session:
· Complete the Brand Doctrine Growth Lab.
In session:
1) Differentiation: Create a UVP that places you at the top of your market.
2) Sustainability: Create a product architecture for long-term sales.
3) Value perception: Define constraint-based buyer personas.
4) Branding: Create a coherent online presence for customer acquisition.
5) AI Brand Assistant: Train an LLM with your brand doctrine to keep you on-brand.
Session 06
Launch a 6-month business growth journey.
Before the session:
· Complete the Brand Doctrine document.
In session:
1) Review the 3M Solopreneur Operating System applied to your business.
2) Review your Brand Doctrine document.
3) The 6-month execution plan: Set goals, metrics, execution tactics, and accountability.
4) Round table: 360 Q&A and cross-feedback about each other's business development.