Sales funnels: How your grandparents can teach you to create them with email automation

If the money is in the list, a segmented and automated sales funnel would be the jackpot.

3 out of 5 sales funnel foundations are:

1. Perspective;
2. People;
3. Process.

Perspective means how you view your audience. It will determine the long-term value of your brand.

People mean how you serve your audience. It will determine the loyalty loop for your sales funnels.

Process means how you integrate the two into a relationship that builds trust over time.

Sales Funnel Structure

In the book Breakthrough Advertising, Eugene Schwartz elicits five levels of awareness.

Each level regards how customers relate with your business:

1. Unaware;
2. Problem aware;
3. Solution aware;
4. Product aware;
5. Most aware.

Each level relates to how your customers see your business. Each one demands different approaches.

They create sales funnels from top to bottom.

In the Unaware Stage, people don't know they have a problem.

Help them with educational content. It's an expensive approach, but customer loyalty pays off.

In the Problem Aware Stage, people know they have a problem, but they don't know your solution yet.

Provide value in solving their problems with no or least cost possible.

In the Solution & Product Aware Stages, people know they have a problem and your solution, along with others.

Pitch your product to the right people at the right time to gain more profit at the lowest cost possible.

Automation sales funnels can give you that.

In the Most Aware Stage, you have customers.

Help them go further in the loyalty loop to pitch sequential or relative products over time.

Automation sales funnels also provide that.

The consumer intent [ See, think, do, care ]

The See-Think-Do-Care sales funnel model regards consumer intent. It divides each stage into audience clusters.

Each cluster demands a particular Marketing Channel and approach.

The best touchpoints to each level of awareness deliver the best service possible.

That means more value to your audience and more profit for your business.

In the eBook, you're going to learn how to:

• Approach each level;
• Measure results;
• Build automated sales funnels.

All this as part of a Content Marketing Strategy.