17 readability factors that will save your audience from a ton of word bloat

Online readers are fast and they skim the text before diving into something.

When they skim your blog post and find something interesting, your text can't let them go away.

The readability factor is how easy and enjoyable a written text is to the reader.

This is how you can improve it:

Readability factor #1: Word Choice

There's a myth around writing saying that it must be formal or use "difficult words" to be profound and valuable.

The truth is the opposite of that.

Vocabulary can be categorized by age, making a different set of words suitable for different ages.

If a word is suitable for an 8 years old child, it's easier for a 20 years old adult to read it.

Word choice can make your text easier to cope with by using as lower-age vocabulary as possible.

• Prefer hard to get to incomprehensible;

Readability factor #2: Word Length

Try to read these words:

• Floccinaucinihilipilification;
• Uncopyrightable;
• Sesquipedalian.

They can be easily replaced by:

• At little value;
• Not able to be protected;
• Long word.

Better?

Readability factor #3: Sentence Length

You did this, didn't you?

Back in high school, Mrs. Barns asked you to kindly write a 30 lines essay and you just filled it with sentences as long as this one that I'm writing right now with no necessity or purpose at all just to reach that goddamn line.

Now you want to write a blog post of 2,000 words the same way?

The truth is, copywriters, marketers, journalists, presenters, are doing this right now.

What Mrs. Barns would think, huh? Tisc, tisc, tisc...

To make justice to Mrs. Barns that have read tons of fuzzy wordiness piece of nothing and every reader out there...

...here is a list of...