Writing for the web: How to keep fast-readers laser-focused

The 3-Part Content Creation Framework

Online readers have tons of options at their fingertips.

• They have many results from a single search.
• They can leave your page with ease.
• They want quick answers.

Despite all that, consumers are struggling to find helpful content online.

That’s a unique opportunity for business growth.

• What if we could create titles that stand out and drive clicks?
• What if we could craft catchy introductions that retain engagement?
• What if we could build highly convertible content?

Traffic, retention, conversion.

The 3-Part Content Creation Framework was born from that idea.

The idea of using content to acquire new prospects at the lowest cost of acquisition and turn them into customers at the highest lifetime value.

PART #1: How to Write Titles Impossible to be Ignored

Titles are a constant barrier between your piece of content and your audience.

In this section, you will learn what parachutes have in common with titles and how that will change your lead acquisition forever.

You will also learn a seamless and reusable technique to create titles that are impossible to be ignored.

PART #2: How to Keep Audiences Engaged Using 5 Types of Introduction

This is where most content creators and online businesses fail. They think that once people click to consume their content, they can’t leave.

The reality is: most of them leave without converting, making the whole effort of producing content useless.

That’s so common that search engines, like Google, have a specific metric called bounce rate. That is the rate at that people open your content and leave without a single interaction.

Retaining engagement is the one thing that leads to customer acquisition. And that is the job of content introductions. The way you start your communication determines how it will end.

PART #3: How to Create High-Valuable Content For Business Growth

I get it. Who has time to produce content these days? But content is Marketing currency, and it’s valuable for 3 reasons:

1. It helps your audience understand who you are and what you offer.
2. It helps you understand what your audience is most interested in.
3. It helps your business with product design and sales.

We can’t afford to leave online content behind. What we need is a fast and effective content production framework.

In this section, you will learn how to create content that stands out using a reusable process:

1. TUFD Writing Process.
2. Transition Words.
3. The Rule of 3.
4. Improve Content With a Chainsaw
5. Improve Content With Surgical Tools
6. Improve Content Tonality, Conciseness, and Grammar.
7. Apply The FK Formula.