Brand Color: a powerful asset to help buyers relate with your brand

Stop at the red light, take a selfie with a clear blue sky and feel peace in a beautiful green garden.

The light spectrum your eyes captivate associate alert, pleasure, happiness and several other emotions.

How buyers relate with your Brand Color

• 84.7% of buyers claim that color is a primary motivator;
• 93% of buyers check the color of a product before purchasing it;
• 80% of buyers believe color handles brand recognition.

How colors influence people:

Red:

• Used by restaurants to stimulate hunger;
• Fuels the sense of urgency;
• Used in sales ads.

Blue:

• It gives a sense of security;
• It Stimulates productivity;
• It's associated with peace.

Green:

• It's used to produce relaxation;
• It's associated with health and nature;
• It stimulates harmony.

How big brands make use of their Brand Color

McDonald's uses red and yellow to create a sense of urgency, hunger and optimism.

Starbucks uses green to stimulates association with nature and relaxation. It invites people to take a coffee break and de-stress.

Fanta uses orange as a cheerful and warm color to draws the attention of impulsive buyers.

How to create your Brand Color Palette

The Color Wheel presents correlations to promote different stimulations and emotions.

Learn about Complementary, Analogous, Triad, Tetrad palettes to create the perfect emotions settings for your audience.