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Customer Success Journey: The See-Think-Do-Care Sales Blueprint

The See-Think-Do-Care model provides actionable steps to increase your customers’ Lifetime Value by making sales in 4 stages of customer development without raising your price.

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Success in the early business stages often hinges on navigating customers' journeys.


Avinash Kaushik’s See-Think-Do-Care model provides a clear framework for understanding and improving your customer journey.


This model breaks down the customer journey into four stages: 


  1. Awareness
  2. Consideration
  3. Purchase
  4. Advocacy


Each stage represents a different level of interaction with your brand, from initial exposure (Awareness) to active promotion (Advocacy).

Learning Outcome

Understand customers' journey to make sales to with the right message, to the right people, at the right time.


01

Create a Clear Customer Journey

  • The Challenge of Grasping Customer Interactions
  • Customer Touchpoints

02

See-Think-Do-Care Model

  • See: Awareness
  • Think: Consideration
  • Do: Purchase
  • Care: Advocacy

03

Create Effective Customer Touchpoints

  • See Level Customer Touchpoints
  • Think Level Customer Touchpoints
  • Do Level Customer Touchpoints
  • Care Level Customer Touchpoints

04

How to Create a Loyalty Loop For Multiple Sales

  • How to motivate your prospects
  • How to create a reciprocity environment
  • How to develop the Loyalty Loop
  • How to turn website visitors into loyal customers

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The See-Think-Do-Care model provides actionable steps to increase your customers’ Lifetime Value by making sales in 4 stages of customer development without raising your price.

Customer Success Journey: The See-Think-Do-Care Sales Blueprint

  1. How to Create a Clear Customer Journey
  2. The See-Think-Do-Care Model
  3. Create Effective Customer Touchpoints
  4. Create a Loyalty Loop For Multiple Sales