49 Email Marketing Templates that will keep your readers up at night

I had this reaction some time ago searching the web for Email Marketing content.

Instead of telling me what I was looking for, which was practical templates of what to write…

...everybody was telling me:

• Write compelling emails (duh!);
• The money is in the list (Sherlock!);
• Email Marketing is king (Really!?) ;

All I needed was a starting point to build my ideas from.

That’s right! Templates are the best way to start writing compelling Email Marketing Campaigns.

Nurturing sales in an Email Marketing Funnel

Your prospects and customers are at different "distances" from the buying decision.

These "distances" are often seen as stages of a funnel.

At the top, are the ones that are having the first contact with your business.

At the bottom, are the ones who are ready to buy from you.

Email Marketing Campaigns have the job of moving people from the top to the bottom of this funnel.

But you need to know what to do at each stage.

Email Marketing Campaign Stages

An Email Marketing Campaign handles prospects from subscription to becoming loyal customers.

It's a 4 stages sales funnel:

• Making Connections;
• Nurturing Subscribers;
• Selling your products/services;
• Developing loyal customers.

Making connections is the stage of receiving new subscribers to your Email List. It handles confirmation, welcome, and onboarding emails.

Nurturing Subscribers is the stage of delivering value to your prospects. It handles newsletters, events, interest segmentation, and solution emails.

Selling your products/services is the stage of making a sales offer. It handles promotions, product features, direct offers, and drop karts emails.

Developing loyal customers is the stage of taking clients to the next level. It handles upsell, apologies, reviews, support, and nurture emails.