MARKETING
Buyer Persona Template: Create the perfect profile for people looking for more than just products
This Buyer Persona Template will help you deliver the right message, to the right audience, at the right time. Create brand advocates that will love everything you do and tell everyone about it.
Secure Download | Zero Spam | Protected Information
Buyer Persona Template: How to know your audience better than they do
Buyer Personas are a semi-fictional representation of people interested in what you have to offer.
The reason why your brand should target Personas is that a group with the same specific needs represents a viable market.
It’s viable because it’s not too small to be unsustainable nor too large to be unrelatable.
The idea is that you must know your Buyer Personas better than they know themselves so you can provide solutions to problems they not even know they have.
To accomplish that, we’re covering from basic demographic descriptions to more complex psychological demeanor.
Buyer Persona Template Part #1: Demographics
Demographics is all about how Personas can be categorized and addressed socially. Think of it as the first stage to help you tailor your message.
- Name
- Age
- Marital Status
- Profession
- Gender
Buyer Persona Template Part #2: Interests
Cookies record data from people who visited your website and uncover their interests based on every move they made before and after that interaction, like:
- Preferences and interests
- Employment status.
- Education.
- Geo location.
- Leisure.
- Financial status.
- Hobbies.
Buyer Persona Template Part #3: External Problems
External problems are physical and tangible problems your Buyer Persona needs to overcome in to achieve their goals and desires.
In an external problem scenario:
- Restaurant sell food.
- Plumbers fix pipes.
- Clothing stores sell shirts.
But the reason people call you, walk through your door, or visit your website is not limited to the resolution of an external problem.
- Something else is going on.
Buyer Persona Template Part #4: Internal Problems
The purpose of an external problem is to manifest an internal problem your Buyer Personas have.
It’s about helping your Personas to answer the question: Do I have what it takes?
Your brand needs to inspire transformation through your solution.
- Restaurants sell health, social status, and identity.
- Plumbers sell family security, tranquility, and financial stability.
- Clothing stores sell identity, comfort, and social status.
What frustrations your products solve?
Buyer Persona Template Part #5: Philosophical Problems
Your Buyer Personas need to be involved in stories that are greater than themselves.
They value brands that give them a voice in a larger narrative and give them a deeper sense of meaning.
- Why should restaurants sell healthy food?
- Why should plumbers be efficient and reliable?
- Why should clothing stores care about personal identity?
Is there a deeper story your brand contributes to?
This is a sample of larger material.
Claim your free download now
Secure Download | Zero Spam | Protected Information
Practical approach
Times saving, direct to the point, and step-by-step application method.
Links to additional content
Access videos, pages, apps, podcasts, books and more.
Optimized to desktop and mobile
All the functionalities and design were built to work on both desktop and mobile devices.