Buyer Persona Template: Why your brand needs one and how it affects its bottom line?

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What’s the most expensive asset any people have? Hint: It’s something you can never win back and it’s scarce.

If you thought “time”, you got it right.

Now, you might be thinking: What does it have to do with a buyer persona?

  • People are looking for quick wins.
  • You are looking for sustainable sales.
  • Both need to find each other as quick as possible

Creating a Buyer Persona Template is that shortcut.

A shortcut to tailor your message to meet people looking for the solutions you provide.

And it’s also important to say:

To push away people who won’t turn into customers, saving you and them what we agreed to be the most valuable asset – time.

Listen to know more about:

  1. Buyer Personas are not what most people think it is
  2. How people’s personality affects your business
  3. How people’s persona affect your business
  4. Buyer persona touchpoints

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Episode Transcription

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